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Analysis of Websites using Generative AI - compare poltical websites usability



Image created using DALL-E - love the bad spelling

I want to explore using Generative AI to explore and compare websites. So I used using Google Gemini because of it its ability to work easily with websites.I choose UK three political party websites purely to compare like with like.


Prompt 1:Analyse the following webpages website 1 https://www.conservatives.com/ , website 2 https://www.libdems.org.uk/  and website 3 https://labour.org.uk/ from a web user's perspective. For each website produce a report containing 2 tables. The first Table list issues with the site; for each issues provide at least three examples and then provide a list of potential solutions. Table 2 strengths of the site with each strength provide at least three examples. Add in any commentary

Results
It produced two tables per website and provided a summary comparing them at the end. Direct political statements were not produce.



Now trying out personas and testing the website the politics side not filtered out

Promopt

Persona 1: 55 year old mechanical engineer, has worked 20 years in industry and 15 years as a lecturer in a small University. Persona 2: 67 year woman recently retired as a district nurse. Persona 3: 18 year old poltics student in their first year at University. For each persona decided which of the website suit them best


Results 

Persona 1: Match to https://www.conservatives.com/  largely because of suspected political leanings.

Persona 2: Match to https://www.libdems.org.uk/ largely because of suspected political leanings.

Persona 3: Match to https://labour.org.uk/ largely because of suspected political leanings.


Change the prompt now: 

Repeat the exercise but base the decision completely on the usability of the websites

Persona 1: 55-year-old mechanical engineer

Best-suited website: The Conservative Party website.

  • Reasoning: The Conservative Party website is generally well-organized and easy to navigate. Its clear structure and straightforward language make it accessible to a wide range of users, including those who may not be tech-savvy.

Persona 2: 67-year-old retired district nurse

Best-suited website: The Liberal Democrats website.

  • Reasoning: The Liberal Democrats website also has a user-friendly design, with clear navigation and easy-to-read text. Its focus on accessibility features, such as large text options and high-contrast themes, may be particularly beneficial for older users like Persona 2.

Persona 3: 18-year-old politics student

Best-suited website: The Labour Party website.

  • Reasoning: While all three websites have a relatively user-friendly interface, the Labour Party website may be slightly more appealing to younger users due to its more modern design and use of social media integration. Its emphasis on visual content and interactive elements could also make it more engaging for this demographic.

It is interesting that the two matched. Now let's see if we can get it produce an examples how the other websites can appeal to other personas.

Using the personas for the websites not suggested for each persona, provide a list of ways the websites could be improved to attract the other personas. The solutions suggestions are purely based on user experience not political leanings of the personas.


improving Website Usability for Unsuitable Personas

Conservative Party Website (for Persona 2 and Persona 3)

  • Persona 2 (retired district nurse):

    • Accessibility: Ensure the website is fully accessible to users with disabilities, including those with visual impairments or mobility limitations.
    • Healthcare focus: Highlight the party's healthcare policies and initiatives, emphasizing how they address the needs of older adults and those with chronic health conditions.
    • Community engagement: Provide information about the party's local community outreach programs and how individuals can get involved in volunteering or advocacy efforts.

  • Persona 3 (politics student):

    • Youth-focused content: Create a dedicated section or blog for young people, featuring articles, videos, and interactive content related to issues that matter to them.
    • Student resources: Offer resources for students, such as information on scholarships, internships, and career advice.
    • Social media engagement: Increase the party's presence on social media platforms that are popular among young people, such as Instagram and TikTok.

Liberal Democrats Website (for Persona 1 and Persona 3)

  • Persona 1 (mechanical engineer):

    • Economic policy: Provide more detailed information about the party's economic policies, including its stance on taxation, investment, and infrastructure.
    • Business engagement: Highlight the party's support for businesses and entrepreneurs, showcasing examples of successful businesses that have thrived under Liberal Democrat policies.
    • Technology and innovation: Address the importance of technology and innovation in driving economic growth and creating jobs.

  • Persona 3 (politics student):

    • Youth-focused content: Similar to the Conservative Party website, create a dedicated section or blog for young people, featuring articles, videos, and interactive content related to issues that matter to them.
    • Student resources: Offer resources for students, such as information on scholarships, internships, and career advice.
    • Social media engagement: Increase the party's presence on social media platforms that are popular among young people, such as Instagram and TikTok.

Labour Party Website (for Persona 1 and Persona 2)

  • Persona 1 (mechanical engineer):

    • Economic policy: Provide more detailed information about the party's economic policies, including its stance on taxation, investment, and infrastructure.
    • Business engagement: Highlight the party's support for businesses and entrepreneurs, showcasing examples of successful businesses that have thrived under Labour policies.
    • Technology and innovation: Address the importance of technology and innovation in driving economic growth and creating jobs.

  • Persona 2 (retired district nurse):

    • Healthcare focus: Highlight the party's healthcare policies and initiatives, emphasizing how they address the needs of older adults and those with chronic health conditions.
    • Community engagement: Provide information about the party's local community outreach programs and how individuals can get involved in volunteering or advocacy efforts.
    • Accessibility: Ensure the website is fully accessible to users with disabilities, including those with visual impairments or mobility limitations.



Fun to play with these, not sure I think the phrase unsuitable personas in the last example :-)


All opinions in this blog are the Author's and should not in any way be seen as reflecting the views of any organisation the Author has any association with. Twitter @scottturneruon The comments produced by the generative AI are also not the opinions of the Author and are provided for illustrative use only.

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