I recently found myself watching a recording of Jean-Michel Jarre’s 2025 concert in Seville. Alongside the music and spectacle, there was a lot of discussion around AI and AI-generated content. That set me thinking, not in a grand theoretical way at first, but in a simple, curious way: what would ChatGPT visualise if I asked it to turn Oxygène into a single cartoon image? Not “make a copy of the album cover”. Not “recreate Jean-Michel Jarre’s visual style”. Just: take the word, the title, the atmosphere it suggests, and see what happens. That distinction mattered to me. Oxygène already has a famous visual identity, and the point of the experiment was not to imitate it or produce a substitute. It was more about asking what an AI system does when given a culturally loaded musical reference, a single evocative word, and a loose creative brief. Would it lean towards the known album imagery? Would it think of oxygen as science, atmosphere, breath, Earth, space, environment, or sound? ...
B rief recap In an earlier post, “Same prompt, four AIs: why answers aren’t always the same” , I looked at what happened when the same prompt was given to four different LLMs. Unsurprisingly, perhaps, the answers were not identical. That raised an interesting follow-on question: what was the prompt actually trying to do? The answer is that it was trying to support a form of thematic analysis. In that case, the object of analysis was an academic profile, including my Google Scholar profile. The version I discuss here is a modified prompt, used with Claude.ai, where I uploaded a CV and asked the system to find other appropriate public resources connected with a named person and institution. The aim was not simply to summarise the CV, but to identify visible and less visible themes across a whole career. Why use thematic analysis? Thematic analysis is widely used by academics, especially in qualitative research. Braun and Clarke’s well-known paper, Using thematic analysis in psy...